September 18, 2018

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Bjork to Accept Cryptocurrencies for Upcoming Album



Icelandic Singer Björk Accepts bitcoin for New Album, Utopia. Besides bitcoins, fans can pay with litecoin, dash and audiocoin’s. The album will go on sale on  November 24, and those who pre-order will obtain 100 audiocoin’s.

Music Industry on the Blockchain

Blockchain technology has already addressed issues in the public sector, the retail industry, finance, and identity technologies. Icelandic singer Bjork will now explore how this technology can shape the music industry. Fans will be able to purchase the singer’s upcoming album, Utopia, with a handful of major cryptocurrencies.

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One hundred audiocoin’s (ADC) will also be given to select fans who order the album before its release date on November 24. British blockchain startup, Blockpool, developed the currency with the intention of decentralizing the music industry and moving away from streaming models like Tidal, Spotify, and Apple Music.

Blockpool will pair their services with Bjork’s record label, One Little Indian Records, to develop the technology.

CEO of Blockpool, Kevin Bacon, describes the reasons why the Bjork is a perfect fit for melding the two communities:

“People have done things with crypto and artists before, but this is the first time a global artist has done anything like this. While it will be interesting to see how the crypto community responds to this, Utopia is also a gateway for people to go into crypto for the first time. Björk is the best artist in the world we could imagine doing this.”

As Bacon mentions, this is far from the first time that a musician released music in this way. In 2014, American rapper 50 Cent’s album, Animal Ambition, also paired with cryptocurrency payment plugins. The rapper supplemented his Shopify website with BitPay to accept payments in bitcoin.

Recently, the RAC’s album, EGO, was released on the Ethereum network and Tiny Human from Imogen Heap is also available for purchase with ether.

Though the aims are slightly different between these artists, the growing interest in the blockchain and cryptocurrencies is making strides towards the mainstream.



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