Chinese gaming giant Dragonfly and DECENT have come together to bring blockchain to the gaming industry. Together, they are set to tackle some common challenges by creating an innovative digital marketplace solution.
Dragonfly is a distribution platform for apps and games, committed to serving the global community and with a special focus in emerging markets. Dragonfly is already delivering quality gaming content with chart topping titles like “Game of War,” to a massive market with over 100 million monthly active users worldwide. Dragonfly has maintained consumer reach and steady growth with conveniently pre-installed mobile marketplaces on their channel partners’ devices that include Vivo, Oppo, Huawei, True, Jio, MMX, Advan, Mito, Cherry and more.
With mobile gaming industry evolving rapidly, Dragonfly in order to stay on top has called on DECENT to help develop a new and fully integrated blockchain-based marketplace. Both parties agree that any solution needs to simultaneously satisfy the following criteria:
Security – Assuring that no external or any single internal user can tamper with stored information
Transparency – All parties know exactly what’s happening at all times with guaranteed time-stamps
Auditability – All stored information can be checked and verified
Automation – To provide automated solutions that require a minimum effort on the part of the consumer but do not rely on intermediaries to deliver payments.
Overhead Cost Reduction – Ultimate objective by implementation of the above in order to cut marketplace entry cost and reliance on additional parties.
“Dragonfly has teamed up with DECENT to develop a fully integrated system to bring blockchain to millions of gamers around the globe,” said Kalvin Feng, CEO of Dragonfly. “Our cooperation will bring all the advantages of blockchain technology to e-gaming. It’s gonna be a real gamechanger.”
Here is closer look at some of the problems Dragonfly plans to resolve by using DCore.
In China, 20% of video is paid per view and 80% is ad supported. Currently there are a number of inefficiencies in the system when monetizing ads. Blockchain tech makes it possible to reward both the viewer and the host while providing much more accurate data for the advertisers.
Gamers want to play their games offline, with a staggering 60% of Dragonfly games being played offline. DCore uses encrypted keys to access data, without the keys the data cannot be located and downloaded. DCore also allows digital property tokens to be issued and automatically checked behind the scenes without getting in the way of user experience.
Market Data and Analysis
Nowadays, a software developer has to rely on the marketplace in order to receive exact statistics, about downloads and sales. 3rd party data providers, like App Annie, are incredibly costly with pricing plans starting at around 12k/year. Without such services newer apps will have a tough time competing against established moguls. DCore will allow everyone access to this information via the auditable public ledger, inherent in all blockchains.
Perhaps, the biggest hit comes from SMS payments. Mobile operators generally take a huge 50-70% commission from the price paid by the user; furthermore, it can often take 4-6 months to collect payments and deliver them to game developers. Since SMS payments offer consumers the path of least resistance, Dragonfly sees this as an unavoidable cost for attracting new players to their marketplace. But, what if new users had a method of payment that was as easy as an SMS payment, but collection was instant and there was no commission? DCore definitely provides the framework to make this possible and solving this particular issue will be of top priority.
DECENT has created an innovative and customizable adaptation of blockchain technology, called DCore. The technology is set to revolutionize the way digital items are exchanged by providing simplified, decentralized and borderless content distribution. Strong cryptography ensures the highest level of security and trust. DCore is an open source solution for companies looking to fast-track their own blockchain-based ideas.