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How Blockchain is Gamifying the Online Dating Dynamic



A few years ago, online dating was something to be embarrassed by. It was a last chance option, reserved for those who couldn’t find anyone in the ‘real world’ who’d be willing to go out with them. Oh, how times have changed.

In today’s day and age, online dating is perfectly acceptable. In fact, it’s many people’s preferred way of meeting people. Almost every single millennial has a Tinder account. If they don’t, they’ve probably set one up at some point, and if they’ve almost certainly heard their friends talking about it.

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How Did Online Dating Become so Popular?

One of the biggest advantages of online dating is arguably one of the most obvious: if they’re on a dating site, you know they’re looking for a date. No more hanging around and trying to figure out whether they’re single, only to be disappointed when they mention their boyfriend an hour into your conversation. No more feeling creepy for hitting on a random stranger you’ve met in a coffee shop. No more embarrassment when they reject you in front of all your friends. Huge risks somehow feel far less daunting when you’re behind the safety of a phone or computer screen.

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The Rise of Online Dating Websites

Some of the first online dating websites to crop up were the likes of OKCupid and Match.com, which encourage people to use their services as a way to find a long-term partner. However, it’s important to remember that not everyone is searching for their ‘soulmate’ through online dating websites. Some people are just looking for a fun way to spend an evening. In addition, we’re witnessing a rise of people ditching their desktops for mobile phones, changing the dynamic of online dating yet again – this time in a way that makes it more similar to traditional dating than ever before. It is only fairly recently that we’ve seen the rise of apps geared more towards the ‘hookup’ culture, like Tinder and Bumble, for example, that promote casual counters in addition to long-term relationships. These apps have been more successful than anyone could have anticipated. While many people were initially skeptical, Tinder has since taken the world by storm.

There are even plans to introduce AI and geolocation features to the app in 2018, with the aim of making the online dating experience more immersive than ever before.

The Problems With Online Dating Today

One of the main problems with online dating apps is that they have so many users that we often find ourselves presented with too many options. At first, this might seem like a good problem. After all, if you’ve got 200 singles waiting to talk to you, surely you’ll be compatible with at least one of them…right?

But there is such a thing as having too much choice. And when there’s so much noise to cut through, it can feel like a losing battle trying to sift through it to find what you’re looking for. But the rise of blockchain technology has opened up a whole new world of options. New crypto startups like PonderApp have found a way to cut through the noise of online dating by allowing its users to ‘play matchmaker’ to pair up singles that they think would be suitable for each other. It even allows users to create groups centered around a certain hobby, interest, or preference to make it easier for like-minded individuals to find one another. This app totally gamifies the online dating process, making it fun instead of a hassle. To incentivize users to take part, matchmakers can even earn money for creating successful matches!

Is the Online Dating Landscape About to Completely Change Again?

With so many people jumping on the online dating bandwagon, the problem is no longer a lack of options – in most cases, it’s too many options.

By reducing these options and increasing the quality of options by encouraging other users to take part in the process could not only make the process of online dating less arduous and more fun – it could actually lead to a higher success rate than ever before. Being introduced to your future partner by a complete stranger might not actually be as absurd as it sounds!



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