September 22, 2018

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Primas and SohoMuse Ensuring Transparency for the Creative Industry


Blockchain unites with creative social network in a landmark collaboration during Primas Press conference on June 24th.

In one of the first collaborations of its kind, Primas will provide the creative social network SohoMuse with a full range of blockchain based services, including the Decentralized Trusted Content Protocol (DTCP), economic incentives, and decentralized crawlers.

Primas uses blockchain technology to ensure the credibility of content, and uses economic incentives to accelerate the generation and circulation of high-quality content.

SohoMuse has long been exploring blockchain and its potential applications for its members; both companies share a common goal for the security and traceability of content, as well as the protection of intellectual property rights. Through this strategic alliance, Primas will enable SohoMuse to bring the highest level of transparency, trustworthiness and safety into their platform, as well as various aspects of the creative industry.

Kitty Lan, Co-founder of Primas, and Consuelo Vanderbilt Costin, Co-founder of SohoMuse announced the deal together during the ceremony in Shanghai.

Designed for creative professionals, SohoMuse is equal parts community and portfolio platform. The visually rich vertical social network is an online space where Creatives from all fields can showcase their work, network and collaborate with other members in the SohoMuse community, and source the best talent for their projects from virtually anywhere around the world.  In the Creative Industry, transparency is essential, and the relationships between creators and agents, managers, producers, and media outlets are based on transparency and trust.

Primas will use the DTCP to retain and format metadata for each individual Creative on SohoMuse by generating a unique DNA. Regardless of how content is spread across the internet, it will always be linked to the original Creative. Metadata is extracted from all kinds of information and links between them are created. The metadata and links are then recorded on the blockchain to make them immutable and traceable. By adding another dimension of data to all the online content, the DTCP makes the content itself more trustworthy and usable. Primas provides a user credibility system to better protect and distribute content, this also makes the tracing of works on the Internet a much easier task.

SohoMuse co-founder Consuelo Vanderbilt Costin said, “SohoMuse and Primas have incredible synergy as well as a shared vision for the future of distributing content. Our goal has always been for our members to work more efficiently and network more effectively, all within a secure and trusted ecosystem of fellow professionals.”

Kitty Lan, Co-founder of Primas added, “Primas and SohoMuse will wor together to make the Internet a more reliable and transparent place for Creatives in the global Creative Industry.”

Within this strategic partnership, Primas and SohoMuse are already looking for more ways to collaborate in the future. Primas will assist SohoMuse in expanding into Asian markets such as  China, Japan and South Korea. SohoMuse will in turn enable Primas to expand their presence amongst a broader audience within the content industry, especially in the U.S.


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